Detecting anomalous asymmetries @ the (LHC) data

Despite hundreds of searches for physics beyond the standard model (BSM), and hundreds of person years invested, no confirmed deviation from the standard model (SM) has been observed. Yet, the LHC data is far from being fully explored and BSM physics could be easily hidden in the already collected data. This calls for the development of new search approaches and methods. The Data Directed Paradigm (DDP) presented in this talk is one possible approach. While the DDP can be implemented exploiting different properties of the SM, here we discuss its implementation for symmetries of the SM. Its performance is demonstrated relative to traditional searches for lepton flavor violation and lepton non universality.